Our Story

This is Natalie — Birkenstock wearing, Eminem rapping, cookie loving sugar mamma who has a passion for baking bigger than her cookie cutter collection

Natalie is a passionate baking enthusiast and business owner. And like her business name is a great combination of sweet and sass. Natalie’s baking draws on her strong connection with her English, Russian and Jewish heritage through food, and tradition and has a particular passion for baking. With this diverse cultural background, Natalie brings a unique fusion of flavours and techniques to her baking creations which led her to not only give it a shot to audition for The Great Australian Bake Off 2023 but also launch and run a thriving baking company.

The Great Australian Bake Off 2023

Whilst wondering around the annual Cake Bake and Sweets Show in 2022, Natalie, being her spontaneous self, decided to apply for The Great Australian Bake off. Much to her surprise, she kept getting further and further through the process and out of some 70,000 applicants was offered one of the 12 spots as a contestant on the highly anticipated television series. This highly competitive baking competition brings together amateur bakers from across the country to showcase their talents and push their culinary boundaries. Natalie’s exceptional skills, innovative ideas, and unwavering determination made her a strong contender for the coveted title

The way the cookie crumbles

Natalie’s deep passion for baking shines brightest in her love for cookies which created the foundations for her business, Sweet as Funk. As a dedicated mother of two, Natalie balances her role as a parent with her entrepreneurial endeavours. Through her business, she creates custom cookie orders for special events, such as weddings, birthdays, and holidays all creatively curated to suit the brief, and create a sensory experience for all her customers. Using the latest products and with her ever expanding collection of cutters, sprinkles, and decorating tools the world is her oyster shaped cookie.

Availability

Natalie Levy is available for interviews, features, and collaboration opportunities leading up to and during her time on The Great
Australian Bake Off 2023 and beyond. Her unique heritage, business journey, and baking expertise provide an exciting angle for media
outlets and content creators looking to explore the world of baking.

For all media inquiries, please contact:
natalie@sweetasfunk.com
0407 441 474

Follow Natalie’s baking journey and stay
updated on her progress on The Great
Australian Bake Off 2023 by following her on social media: